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Better Match Rates, Better Campaigns

Meta Conversions API

Set up Meta's Conversions API properly: server-side events, correct deduplication with the Pixel and high Event Match Quality, so Meta's algorithm gets the signals it needs to optimize your campaigns.

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Works with

Meta Conversions APIMeta PixelCAPI GatewaySignals GatewayServer-Side GTM
What's included

Better Match Rates, Better Campaigns

Meta's ad delivery is only as good as the conversion data it receives. With browser restrictions and ad blockers, the Pixel alone misses a growing share of conversions. We implement the Conversions API through server-side GTM, a Meta CAPI Gateway or Meta Signals Gateway, depending on your stack and budget. We handle deduplication with the Pixel, hashed customer data to raise Event Match Quality, consent handling and verification in Events Manager, so you get more attributed conversions without double counting.

  • Meta CAPI via server-side GTM, the CAPI Gateway or Signals Gateway
  • Pixel and server event deduplication with shared event IDs
  • Higher Event Match Quality with hashed customer data
  • Consent-aware setup aligned with your CMP and Consent Mode
  • Verification and monitoring in Meta Events Manager
How We Work

Our Process

  1. 01

    Pixel & Events Audit

    We review your current Pixel events, parameters and Event Match Quality to find what is missing or duplicated.

  2. 02

    Architecture Choice

    We recommend server GTM, the CAPI Gateway or Signals Gateway based on your platforms, traffic and budget.

  3. 03

    Implementation

    We set up server events, deduplication, hashed customer data and consent handling.

  4. 04

    Validation & Monitoring

    We verify events in Test Events and Events Manager, then keep an eye on match quality and coverage.

Use Cases

Is this right for you?

This service is a good fit if any of the following apply to your situation.

  • Meta reports fewer conversions than your store or CRM
  • Event Match Quality is low or Events Manager shows warnings
  • You see duplicate conversions after adding CAPI
  • You want CAPI without maintaining a full server-side setup

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Ready to get your data right?

Tell us about your setup and goals. We'll get back to you with an honest assessment and a clear proposal.

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