Audits
Know Exactly Where You Stand
Comprehensive audits that assess every layer of your implementation — from data layer integrity to tag firing accuracy.
Your Audit Report Card
Data quality issues are silent killers — they erode trust in reporting, lead to bad decisions, and waste marketing budgets. Our audits go deep: we examine every tag, trigger, and variable in your container, validate data layer output against your measurement plan, check consent compliance, and measure performance impact. You get a prioritized report with clear, actionable recommendations — not a 100-page document that sits on a shelf. We categorize issues by severity so you know exactly what to fix first.
- Full data layer and tag audit
- Event tracking accuracy assessment
- Consent and privacy compliance review
- Performance impact analysis
- Prioritized recommendations report
Audit Scorecard
Sample ReportSeverity-Rated Findings
Every issue is classified by impact so you know exactly what to fix first.
Breaking data collection, privacy violations, or missing critical events
Incorrect parameters, duplicate tags, or consent gaps
Optimization opportunities, best practice suggestions
Based on average findings across 200+ audits
Average findings per audit
Critical issues found on average
Data accuracy improvement
Clients see ROI in 30 days
What We Check
A thorough inspection across every layer of your analytics implementation.
Data Layer Integrity
Schema validation, variable naming, push sequencing
Event Tracking
Event firing accuracy, parameter completeness, deduplication
Tag Configuration
Container structure, trigger logic, variable mapping
Consent Compliance
CMP integration, consent mode, signal propagation
Page Load Impact
Tag timing, render blocking, payload size analysis
Cross-Domain Setup
Linker parameters, referral exclusions, session stitching
Ecommerce Tracking
Purchase funnel, product impressions, revenue accuracy
Server Requests
Network waterfall, payload inspection, endpoint validation
Our Process
Scope & Baseline
We define the audit scope, gather your measurement plan and documentation, and establish a baseline of current data quality.
Technical Analysis
Deep inspection of every tag, trigger, data layer push, and network request. We test across key user journeys and device types.
Compliance Check
We verify that tags respect consent signals, cookies are set correctly, and data flows comply with GDPR/CCPA requirements.
Report & Roadmap
A prioritized report with severity ratings, screenshots, and step-by-step fixes. We walk you through the findings and recommend a remediation timeline.
Sample Findings
Here are typical issues we uncover during an audit. Does any of this look familiar?
Purchase event missing transaction ID
CriticalThe purchase event fires without a transaction_id parameter, causing duplicate revenue in GA4 reports.
Consent mode not blocking ad_storage
WarningGoogle tags fire with ad_storage=granted before user consent is collected, violating GDPR requirements.
Unused GTM variables detected
Info14 variables in the container are not referenced by any tag or trigger, increasing container size unnecessarily.
DataLayer push before GTM snippet
CriticalKey dataLayer.push events fire before the GTM container loads, resulting in lost data.
Duplicate pageview on SPA navigation
WarningHistory change trigger fires alongside the page_view event, sending double pageviews on route changes.
Is this right for you?
This service is a good fit if any of the following apply to your situation.
Data discrepancies between analytics platforms and ad platforms
Preparing for a privacy audit or regulatory review
Inheriting an analytics setup from a previous team or agency
Quarterly health check to prevent data quality drift
Let's Talk
Whether you need an implementation from scratch, an audit of your current setup, or expert advice — we're here to help.