Apps Analytics
Mobile Intelligence, End to End
End-to-end analytics for mobile apps. From SDK setup to event validation, we ensure your iOS and Android apps track what matters.
Two Ecosystems, One Strategy
Each mobile platform has its own SDK behaviors, consent models, and data quirks. We handle both.
iOS
Swift / Objective-C SDKs
Android
Kotlin / Java SDKs
From Tap to Dashboard
Every app event travels through multiple layers before it becomes a report. We validate each step.
App Event
User taps, screens, purchases
SDK Layer
Firebase, Adobe, Snowplow SDK
Network Request
HTTP payloads & batching
Analytics Platform
Processing & reporting
The Problems Only Experts Find
Mobile analytics fails silently. Unlike web tracking, there is no browser console to inspect. We catch what others miss.
Missing Events
SDK events that never reach the platform due to batching, consent, or misconfiguration.
Payload Mismatches
Parameters sent by the SDK that get dropped or renamed during server processing.
Attribution Gaps
Deep links and campaign parameters lost between install and first open.
Cross-Platform Drift
Web and app data that should match but diverge due to different SDK behaviors.
Consent & Privacy
ATT prompts, GDPR flows, and consent state affecting data collection silently.
SDK Version Conflicts
Outdated or conflicting SDK versions causing silent data loss.
Analytics Debugger for Apps
Our free tool lets you inspect Firebase, GA4, and other SDK events in real time directly on your device. No proxy, no root required.
Try the DebuggerWe Speak Every SDK
Each platform has distinct data models, event schemas, and debugging approaches. We know them all.
Firebase Analytics
Google's native mobile SDK
- Auto-collected events
- Audiences & funnels
- Crashlytics integration
- Realtime dashboard
GA4
Unified web + app analytics
- Cross-platform streams
- BigQuery export
- Predictive audiences
- Custom dimensions
Adobe Analytics
Enterprise mobile measurement
- Lifecycle metrics
- Custom processing rules
- Data feeds
- Attribution IQ
Snowplow
Open-source event tracking
- Custom schemas
- Full data ownership
- Real-time pipeline
- Enrichment layers
Web + App, Unified
Mobile app analytics is a different beast from web — SDKs behave differently, debugging is harder, and data validation requires specialized tools. We handle the entire lifecycle: from choosing the right SDK and designing your event schema, to implementing tracking, setting up deep link attribution, and validating every event with our own Debugger for Apps. Whether you're working with Firebase, GA4, Adobe, or Snowplow, we ensure your app data is accurate, complete, and actionable.
- SDK integration and configuration
- Custom event tracking for mobile
- Deep link and attribution tracking
- App store analytics setup
- Cross-platform data unification
Web
gtag / dataLayer
iOS App
Native SDK
Android App
Native SDK
Server-Side
MP / S2S
Unified Analytics View
Single source of truth across all touchpoints
Ad Click
User clicks a campaign link with UTM & deep link params
App Store Redirect
Parameters risk being lost during store redirect
Install / Open
Deferred deep linking must recover original context
Attribution
Correctly attribute the install to the right campaign
Attribution Is Hard. We Make It Work.
Deep links break silently. Deferred deep linking, Universal Links, App Links, and fingerprint matching all have edge cases that lose attribution data. We audit every step of the flow.
Our Process
SDK Selection & Planning
We evaluate your tech stack, choose the right SDK, and design an event taxonomy optimized for mobile user journeys.
Implementation
We integrate the SDK, implement custom events, configure user properties, and set up deep link and attribution tracking.
Debugging & Validation
Every event is validated using our Debugger for Apps tool — we test on real devices across iOS and Android to ensure data accuracy.
Unification & Reporting
We connect app data with your web analytics for a unified cross-platform view, and set up dashboards for key mobile KPIs.
Is this right for you?
This service is a good fit if any of the following apply to your situation.
Launching a new mobile app and need analytics from the start
Existing app with broken or incomplete event tracking
Need to unify web and app analytics into a single view
Setting up deep link attribution for marketing campaigns
Let's Talk
Whether you need an implementation from scratch, an audit of your current setup, or expert advice — we're here to help.