The People Behind the Data
A small, focused team of analytics engineers who've spent over a decade in the trenches of data collection, tag management, and debugging.
Founder & Lead Engineer
David is the creator of Analytics Debugger, GA4MP, and a dozen other open-source tools used by thousands of analytics professionals. With 15+ years in the industry, he's worked with enterprise clients across e-commerce, media, and SaaS — building measurement frameworks, debugging impossible data issues, and pushing the boundaries of what's possible with analytics. He's a recognized Google Tag Manager expert and a regular speaker at analytics conferences.
Kamo
Chief Morale Officer
Kamo is our beloved rubber duck and the team's unofficial debugger. When code doesn't work, we explain the problem to Kamo — and somehow, the answer always comes. Beyond rubber duck debugging, Kamo sits on David's desk overseeing every deployment, every tag audit, and every late-night debugging session. Kamo has been with the team since day one and has never once complained about a deadline.
What We Believe In
Data Accuracy First
Bad data is worse than no data. Every implementation we deliver is validated, tested, and proven accurate before it goes live.
Open Source by Default
We build tools in the open. Our debugging extensions and libraries are free because the community made us who we are.
Privacy Is Not Optional
Every tag, every cookie, every pixel respects user consent. We implement privacy-first architectures because it's the right thing to do.
No Black Boxes
We document everything. Our clients understand what we built, why we built it, and how to maintain it. No vendor lock-in, no mystery code.
Small Team, Big Impact
We stay lean on purpose. Every project gets senior-level attention — no account managers, no juniors learning on your budget.
Ship It, Then Improve
We believe in iterative delivery. Get a working implementation live fast, then optimize based on real data — not assumptions.
Want to work with us?
We're always looking for interesting analytics challenges. If you have a project that needs expert hands, let's talk.
Get In Touch